The typography in this design stands out with a sophisticated yet playful touch. The "Brunch" logo, written in large and elegant letters, adds a modern yet classic vibe to the concept. The typography reflects the brand’s lively and friendly stance, steering away from being too formal, while the finely drawn icons support this playful tone.

The color palette evokes a warm and inviting feeling. Soft pastel tones and the simple blue and white striped background convey a sense of comfort and freshness, while the vibrant colors of the food make the design eye-catching and appetizing. These visuals, which showcase the brand's fresh and trustworthy approach, create a dynamic and peaceful atmosphere perfectly suited to the brunch culture.